
ELEVEN-UP Inc., a SOFTBANK Group company (head office: Minato-ku, Tokyo; President & CEO: Takashi Katayama; hereinafter “ELEVEN-UP”) which runs an online entertainment business, and CAMELOT CO., LTD. (head office: Shinjuku-ku, Tokyo; COO: Hiroyuki Takahashi; hereinafter “CAMELOT”), which engages in the planning and production of software, mainly games, will commence seeking participants on August 4 for a pre-launch testing of “I LOVE GOLF!”, the first title of the “G-Planet concept”, a new online entertainment service based on the concept “the Internet with full of smiles”.
The goal of the “G-Planet concept” is to build an online playground everyone can enjoy in a safe and secure environment and to provide users with an entertainment service more comprehensive than ever before. This is also to offer an environment where more users, including those who are not accustomed to using PCs on a daily basis, can enjoy online entertainment services.
“I LOVE GOLF!”, the first title of this concept, is an easy-to-enjoy online golf game for everyone with a built-in simple operability that only requires a mouse. This game is equipped with various functions not available with existing video game consoles, enabling the simultaneous display of multiple game screens from different angles and allowing users to adjust window size according to PC usage. In addition, to make it available to more users, it is designed to be comfortably played even on PCs which may not be the most up-to-date.
In terms of promotion/sales/billing and settlement of “I LOVE GOLF!”, ELEVEN-UP and CAMELOT plan to sell “I LOVE GOLF” on the “Yahoo! GAMES” site in alliance with Yahoo Japan Corporation.
ELEVEN-UP and CAMELOT are dedicated to developing an online entertainment business that everyone can enjoy in a safe and secure environment, by further enriching services to realize the “G-Planet concept”.
| Official title | I LOVE GOLF! |
| Category | Online entertainment sports (for PCs) |
| Official web site | http://www.golf-daisuki.net/ |
| Usage fee | To be determined |
| Service planning/operation/sales | ELEVEN-UP Inc. |
| Promotion/sales/billing & settlement | Yahoo JapanCorporation |
| Planning/production | CAMELOT CO., LTD. |
Simultaneous display of multiple screens from different angles by multi-window function.
Free adjustment of game window size according to PC usage.
Easy operation that only require a mouse; based on the simple interface with high visibility (users may also operate only with a keyboard).
Multiple play modes, such as the competition mode which can deliver games full of a sense of speed without the need to wait for an opponent’s shots.
![]() “I LOVE GOLF!” logo |
![]() Open space |
![]() Multi-window |
![]() Play screen |
Ms. Aya Ueto, who has been widely popular in music/drama/movie scenes with active and pleasant impressions and who was selected as the most favorable actress in 2005, has been selected as the most appropriate advertising personality for “I LOVE GOLF!” based on the concept of easy/secure/smile for the title.
Ms. Ueto was awarded the juries' special prize in “The 7th national beauty girl contest” in 1997.
She has been a popular actress who represents Oscar Promotion Co., Ltd.She has been appearing in “Shimokita Sundays”, an on-air drama by EX affiliates, since July 2006.

| Location | 2-5-1, Atago, Minato-ku, Tokyo |
|---|---|
| Representative | Takashi Katayama, President & CEO |
| Founded | February 1, 2006 |
| URL | http://www.11up.co.jp/ |
| Business description | Planning/operation/sales/marketing of the online entertainment business |
| 2006 | Belle Isle | for PCs | officially in service |
|---|---|---|---|
| 2006 | Dynasty Warriors BB | for PCs | to be launched in fall 2006 |
| Location | 1-28-15, Shinjuku, Shinjuku-ku, Tokyo |
|---|---|
| Representative | Hiroyuki Takahashi, COO |
| Founded | April 4, 1994 |
| URL | http://www.camelot.co.jp/ |
| Business description | Planning/production of software, mainly games |
| 1991 | Shiningseries |
|---|---|
| 1997 | Everybody’sGOLF |
| 1999 | MARIO GOLF 64 |
| 1999 | MARIO GOLF GB |
| 2000 | MARIO TENNIS 64 |
| 2000 | MARIOTENNISGB |
| 2001 | Mobile GOLF |
| 2001 | GOLDEN SUN series |
| 2003 | MARIO GOLF FAMILY TOUR |
| 2004 | MARIO GOLF GBA TOUR |
| 2004 | MARIO TENNIS GC |
| 2005 | MARIO TENNIS ADVANCE |