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SOFTBANK CORP.

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SOFTBANK Group's Strengths

The SOFTBANK Group is focused on its aim to “realize seamless, convenient communication that transcends the confines of access methods.”
SOFTBANK will continue to overcome conventional standards and create new services unique to the SOFTBANK Group with a customer-oriented mindset and carry on transforming Japan into a more exciting country.

Business Model of the SOFTBANK Group

The SOFTBANK Group is an “Internet company” providing various kinds of necessary services in an integrated way to demonstrate the true wonders of broadband service transcending traditional boarders. The scope extends from “communications infrastructure” such as mobile phone and broadband services, “portal and search” services represented by Yahoo! JAPAN to an abundant variety of “content and services.”

In the Spotlight

No.1 Net in Adds for Two Consecutive Years (Mobile Communications segment)


Shares of Net Subscriber Additions at Three Major Operators*1

SOFTBANK MOBILE had the largest share of net subscriber additions—new subscriptions minus cancellations—for two consecutive years in fiscal 2008, with 43.0%. This has resulted in steady growth in its share of cumulative subscriptions in place, from 16.4% as of the end of fiscal 2006 to 18.1% at the end of fiscal 2007, and to 19.2% at the end of fiscal 2008.

[Note]
  • *1Calculated by SOFTBANK based on Telecommunications Carriers Association statistical data.

Secured 14.2% Share in Broadband Service Market*2 (Broadband Infrastructure segment)


Number of Lines in Broadband Service Market and Yahoo! BB ADSL Share*3

SOFTBANK BB Corp., offers the broadband integrated service Yahoo! BB ADSL. Its share of the broadband service market stood at 14.2% in fiscal 2008.

[Notes]
  • *2Total contracts for DSL services, FTTH services, and cable TV services.
  • *3Calculated by SOFTBANK based on Ministry of Internal Affairs and Communications statistical data.

“OTOKU Line” Doubled over the Past Three Years (Fixed-line Telecommunications segment)


Market Shares of Non-NTT Carriers and OTOKU Line*5

SOFTBANK TELECOM Corp., has roughly tripled over the past three years, reaching 1.61 million as of the end of fiscal 2008 (for a 30.8% share of the non-NTT fixed-line carrier market).*4

[Notes]
  • *4Ministry of Internal Affairs and Communications. Share calculated by SOFTBANK based on Ministry of Internal Affairs and Communications statistical data and operators’ publicly available data.
  • *5Estimated by SOFTBANK based on Ministry of Internal Affairs and Communications and operators’ publicly available data.
[Note]
  • *“FY2008” refers to SOFTBANK's fiscal year ended March 31, 2009, and other fiscal years are referred to in a corresponding manner on this page.
Related Links

Please refer to the pages below for more information about “SOFTBANK Group's Strengths”.

Corporate and Group Information
Financial Reports and Business Results