The SOFTBANK Group is focused on its aim to “realize seamless, convenient communication that transcends the confines of access methods.”
SOFTBANK will continue to overcome conventional standards and create new services unique to the SOFTBANK Group with a customer-oriented mindset and carry on transforming Japan into a more exciting country.
The SOFTBANK Group is an “Internet company” providing various kinds of necessary services in an integrated way to demonstrate the true wonders of broadband service transcending traditional boarders. The scope extends from “communications infrastructure” such as mobile phone and broadband services, “portal and search” services represented by Yahoo! JAPAN to an abundant variety of “content and services.”
SOFTBANK MOBILE had the largest share of net subscriber additions—new subscriptions minus cancellations—for two consecutive years in fiscal 2008, with 43.0%. This has resulted in steady growth in its share of cumulative subscriptions in place, from 16.4% as of the end of fiscal 2006 to 18.1% at the end of fiscal 2007, and to 19.2% at the end of fiscal 2008.
SOFTBANK BB Corp., offers the broadband integrated service Yahoo! BB ADSL. Its share of the broadband service market stood at 14.2% in fiscal 2008.
SOFTBANK TELECOM Corp., has roughly tripled over the past three years, reaching 1.61 million as of the end of fiscal 2008 (for a 30.8% share of the non-NTT fixed-line carrier market).*4
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