=SoftBank

SOFTBANK CORP.

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e-Commerce Segment

Overall Results

Net sales were 258,184 million yen, which was 12,540 million yen (4.6%) less than fiscal 2008. Operating income rose 1,479 million yen (46.9%), to 4,636 million yen.

Overview of Operations

Core company SOFTBANK BB's Commerce & Service Division recorded solid sales of hardware and software to retail customers, but the deterioration in the market environment from autumn 2008 led to a large decline in corporate sales, and net sales declined as a result. On the other hand, continuous improvements in operational efficiency and readjustment of the product mix made a steady contribution to revenue. In addition, SoftBank SELECTION, launched in November 2007, began to contribute to earnings as the lineup of mobile phone accessories was expanded and the number of stores handling these products increased.

SOFTBANK BB will continue to pursue additional synergies with Group telecommunications companies as it strengthens its sales of accessories, PC and mobile software, and corporate solutions packaged around telecommunication lines.

[Note]
  • * The content of this page is based on information included in the “Annual Report 2009”.