=SoftBank

SOFTBANK CORP.

  • Japanese Site
  • Contact Us
  • Site Map
Site Search
Japanese Page

Fundamental Management Policy

'Endeavoring to benefit society and the economy and maximize enterprise value by fostering the sharing of wisdom and knowledge gained through the IT revolution.'

The SOFTBANK Group's main characteristic lies in its fundamental management policy.
We want to be a Group that contributes to people and to development of society through its businesses -.
This dream is driving our dynamic and innovative way of operating.

Toward 'Lifestyle Company in the 21st Century'

Computer will have capability beyond that of human brains in several decades. The time will come when the number of transistors in a chip shall exceed that of synapses of brains and when chips more capable than brains shall be infinitely and ubiquitously connected on network around the world.

'IT revolution' means a unparalleled drastic change to be embraced by people. To appropriately develop infinite power of information network accommodating countless computers connected for people's well-being. To become a 'Lifestyle Company in the 21st Century' in the world in 50 or 100 years that creates people's future lifestyle. That is the grand vision of SOFTBANK.

Why is SOFTBANK passionate about and intense over broadband, mobile telecommunication, the Internet and Yahoo!? That is not driven by immediate profit at all. Business without aspirations and operations pursuing only short-term gain will surely be culled out over time. SOFTBANK believes that a company able to provide high added value to society can gain the strong support of society in general, resulting in high profitability and growth, even if its practices are initially taken as maverick.

This aspiration powerfully drives the growth of SOFTBANK.

The SOFTBANK Group will continue to create new and exciting lifestyles with ambition to be a Group that contributes to people and to development of society through its businesses.