Mid-to-long Term Policy | SOFTBANK CORP.

'Winners in the mobile Internet market are winners in the Internet market,' and 'Winners in Asia are winners in the World.'

The SOFTBANK Group is striving to be a world leader as the 'No. 1 Internet Company in Asia.' Using this advantageous position as a base, we aim to further expand our businesses in the mobile Internet market globally, and in Asia in particular.

Toward 'No.1 Mobile Internet'

The acquisition of Vodafone and entry into the mobile communications business was nothing other than the means of achieving an optimal environment for the mobile Internet. The SOFTBANK Group already has Japan's No. 1 portal and Internet content and services. By working full-scale to bring the mobile Internet environment to maturity, we intend to leverage that position to maximum effect in the mobile communications market as well.

Utilizing our strength of having both a Fixed-line Telecommunications and Mobile Communications businesses, the SOFTBANK Group is also creating revolutionary services that provide benefits to users in both segments by fusing the two segments.

Toward 'No. 1 Internet Company in Asia'

Going forward, the SOFTBANK Group continues to develop businesses in Asia, particularly in China where the Internet population is showing rapid growth and aims to be 'No. 1 Internet company in Asia.' Also, the Japanese market is unique in the fact that the penetration rate of 3G handsets is overwhelmingly higher than in other countries. That alone means that it is very possible to move from mobile phones to Internet Machines and be the world leader in the mobile Internet. As the leader of the Japanese market, the SOFTBANK Group intends to utilize its accumulated experience in Japan to aggressively develop overseas.