=SoftBank

SOFTBANK CORP.

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Business Domains

An unprecedented 'Internet Company' on a global scale, that is SOFTBANK.

The SOFTBANK Group is an ‘Internet company’ that provides services under the comprehensive banner of its ‘telecommunications infrastructure business’ that is not restricted by the individual parameters of fixed-line and mobile telecommunications, ‘portal and search business’ that acts as a gateway to the world of the Internet, and diverse Internet ‘content and services’ that encompasses music, games, and video.

Globally Unprecedented Business Model

The SOFTBANK Group long ago foresaw the unlimited possibilities offered by the Internet, and anticipated the arrival of the convenient, rich lifestyles and efficient economic activities it would bring. We then developed the businesses necessary to realize these possibilities, with an emphasis on creating synergies that transcend these individual business fields. In particular, we have built a presence that overwhelms our competitors in many areas of ‘portal and search’ and ‘content and services,’ which are the top layer of infrastructure and where users are most able to enjoy the benefits of Internet services.
The SOFTBANK Group does not subscribe to traditional arguments like ‘We are an infrastructure company, and therefore do not understand content,’ or ‘We are a content company, and are therefore not familiar with infrastructure.’ The SOFTBANK Group has pursued a unique business model, and this is what enables us to provide comprehensive services from the customer's perspective. We believe that the SOFTBANK Group will be able to demonstrate its strengths better in this new age where borders between ‘fixed-line and mobile telecommunications’ or ‘telecommunications and broadcasting’ no longer exist.

Business Development with a Global View

SOFTBANK provides Internet and related business incubation all around the world — in the U.S., Europe, and Asia, to add vitality to the Internet market from a global perspective. We are also developing an even broader range of quality content and services, and adding even more vitality to the Internet market in general, by increasing the size of the overall market and laying the groundwork for an open environment in which anyone can participate, without pursuing only our own benefit.