When he founded the Company, Masayoshi Son had a vision.
Now, people who share that vision voyage together through turbulent waters to ensure that it comes to pass.

The SOFTBANK logo evokes the Kaientai, a modernizing and enterprising naval trading company that operated during the last days of the Tokugawa Shogunate in Japan. They had an advanced information and knowledge and served as a catalyst for Japan's transformation into a modern, free-thinking, boldly decisive state, untrammeled by tribal rivalries or the conventional limits of the time.

They had a vision for a future Japan 50 or 100 years from then and sailed boldly forward through turbulent seas, giving everything to achieve their goal. As a mark of respect for their passion and empathy with their vision, our brand symbol is designed based on the banner of the Kaientai.

SOFTBANK is a ship of comrades with the banner of a 21st-century Kaientai flying on its mast.
This symbol represents our ardent passion for the kind of enterprise that makes people happy through the Information Revolution and will be admired by people around the world 30 or 300 years from now.

Two lines represent “= (equal)” or “answer.”

Two lines represent “= (equal).” This also symbolizes our wish to provide “answer” for the information network in Japan so that everyone can fairly enjoy it.
Equal sign explains that the answer equals to SOFTBANK, and at the same time, this symbolizes interactive communication and unlimited possibilities of the Internet.