Basic information

SOFTBANK TELECOM is the core company of the Fixed-line Telecommunications segment. Management resources for fixed-line telephone services are being shifted from relay connection services such as MYLINE to the OTOKU Line direct connection service, which does not pass through the NTT Group's switching facilities. The market share of OTOKU Line is growing due to its price competitiveness and the high value-added services it provides, including multi-functional forwarding. Management resources in data transmission services are also being concentrated in Ether Connect and other direct connection services to expand the customer base. The segment is working to differentiate itself from its competitors by moving beyond telecommunications connections to undertake integrated provision of conventional ICT^*1 platforms and a variety of cloud-based services.

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• Review of Fixed-line Telecommunications segment operations

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Businesses and basic strategies

Strengthen OTOKU Line sales through a cross-selling approach with the mobile communications business

The segment continues to concentrate management resources for fixed-line telephone services in the highly profitable OTOKU Line, and in corporate OTOKU Line services in particular. It sees great opportunities in the changes taking place in the mobile communications market with the spread of smartphones and tablets, and will roll out new value-added services that blend fixed-line and mobile communications, rather than limiting itself to just fixed-line telecommunications services.

• OTOKU Line (SOFTBANK TELECOM Corp.)

Expand the service area and lineup of data communications services

In terms of data transmission services, while management resources are being concentrated on direct connection services such as the Ether Connect fiber-optic broadband access line continues, integrated services are also being developed that fuse the traditionally separate functions of services and networks into a single platform.

Based on the ICT platform service concept announced in 2005, which integrates networks with functions and services, SOFTBANK TELECOM provides ULTINA services that contribute to resolving customers' management issues and maximizing their operational efficiency.

• ULTINA (ICT Platform Service) (SOFTBANK TELECOM Corp.)

Develop a more diverse and high value-added lineup of White Cloud services

The segment upgraded the lineup of White Cloud cloud computing services for corporations, which commenced in February 2010. In October 2010, the White Cloud Desktop Service was introduced to offer a secure desktop environment using a cloud platform. White Cloud services were also enhanced in partnership with Google and VMware, Inc. in the U.S., and other prominent global companies.

The segment also promoted the White Work Style service for corporations. This service enables innovative work styles by using these cloud-based services in combination with a broad spectrum of devices such as smartphones and tablets.

• White Cloud (SOFTBANK TELECOM Corp.) (Japanese only)