Basic information

The Yahoo! JAPAN portal, operated by the Internet Culture segment's core company Yahoo Japan, has established an overwhelming No. 1 position among Japanese portals with a wide lead over competitor portals in terms of number of users, page views, total usage time, and other indexes.^*1 In addition to the strength of the Yahoo! JAPAN brand, this reflects the portal's rich service lineup and high added-value for corporations and consumers. Yahoo Japan's advertising revenue and fee-based revenue, derived from the portal's customer drawing power, are the segment's main source of profit.

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• Review of Internet Culture segment operations

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Businesses and basic strategies

Since launching the service in 1996, Yahoo Japan has grown its number of users and usage time, and strengthened its earnings base, by increasing both the types and quality of its services. At the same time, the Internet has undergone diversification and advances in the ways it is used, including user-generated information and mobile Internet. Eyeing future growth, Yahoo Japan is implementing various measures based on four growth strategies: the Yahoo! Everywhere concept, enhancement of personalized local information services, social media services, and Yahoo Japan's open network partnerships.

• Yahoo! JAPAN(Yahoo Japan Corporation) (Japanese only)

Yahoo! everywhere concept

Yahoo Japan will provide optimized services for an increasingly diverse array of Internet-accessible devices including conventional　mobile phones, smartphones, TVs, and car navigation systems.

Enhancement of personalized local information services

Yahoo Japan will provide information closely tied to users' daily lives when they are offline. This includes not just national information, but also information at the regional and community levels.

Social media services

Yahoo Japan aims to increase the quality and quantity of social media information. Specifically, this will involve integrating data　posted by certain information providers with users' comments, in addition to offering services where users directly communicate with each other, such as Yahoo! Chiebukuro (Yahoo! Answers).

Open network partnerships

Yahoo Japan is expanding its business opportunities and establishing win-win partnerships by providing various business platforms, such as advertising distribution systems and online fee-collection systems, to partner sites.