Basic information

The Broadband Infrastructure segment's core company is SOFTBANK BB. SOFTBANK BB launched Yahoo! BB as Japan's first full-fledged comprehensive broadband Internet service in 2001, and since then has been driving Japan's rapid shift to broadband. In addition to providing sufficient speed and capacity to transmit rich content, SOFTBANK BB has gained strong customer support by making its services increasingly comprehensive with higher added-value. These services include the BB Phone IP telephony service, wireless LAN services, the BBTV Broadband TV Broadcasting service, and the BB Security security service.

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• Review of Broadband Infrastructure segment operations

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Businesses and basic strategies

Revitalization of broadband services

Appeal to SOFTBANK Group's high-value-added services

The broadband Internet service provided by SOFTBANK BB provides 2 types of services: Yahoo! BB ADSL and Yahoo! BB hikari with FLET'S using fiber-optic connection to fit into people's lifestyles. SOFTBANK BB keeps improving customer satisfaction of its broadband service, combining with unique high-value-added services provided by the SOFTBANK Group such as BBTV and BB security.

• Yahoo! BB (SOFTBANK BB Corp.) (Japanese only)

Expanding synergies with the Mobile Communications segment

The segment is aggressively working to expand synergies with the Mobile Communications segment, in areas ranging from cost synergies through increased management efficiency and marketing and sales synergies by offering Yahoo! BB at SoftBank shops, to service synergies like White Call 24^*2. Broadband lines are also being provided to users of SOFTBANK MOBILE's Femtocell micro mini-base stations and Wi-Fi routers.

• White Call 24 (SOFTBANK BB Corp.) (Japanese only)

Expanding the broadband service menu

Yahoo! BB hikari with FLET'S, launched in February 2009, includes NTT's FTTH services in a package with Yahoo! BB's ISP service. In fiscal 2011, the number of Yahoo! BB ADSL lines decreased. However, the segment focused on increasing the number of subscribers for Yahoo! BB hikari with FLET'S. Consequently, the combined number of broadband subscribers, including users of both services, rose year on year, increasing for the first time in four years. SOFTBANK BB intends to not only pursue growth in its ISP services, but also through flexibly meeting increasingly diversified user needs by providing a wide variety of high-value-added services.

• Yahoo! BB hikari with FLET'S (SOFTBANK BB Corp.) (Japanese only)

Effective utilization of existing backbone networks

SOFTBANK BB not only provides ADSL services to its own customers, it is also working to effectively utilize its own management resource the IP backbone network. One specific example of this is wholesale sales of broadband lines to other Internet service providers that do not have their own backbone networks. SOFTBANK BB also provides IP backbone networks to SOFTBANK MOBILE, which is experiencing growth in data telecommunications demand.